The organisation now has comprehensive network security in place, protecting their existing assets beyond what can legally be defended by the use of traditional patents and trademarks.
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Their data is secured beyond regulation and compliance requirements and our Tech Law expertise has steered them clear of data misuse, developing legal foundations to collect, use, license and sell their data We now provide Vulnerability and Threat Management services, actively monitored through our in-house Security Operations Centre. Zacco has helped them start their security journey with our Digital Trust team conducting a comprehensive security maturity assessment. Zacco had identified a new revenue stream, requiring relatively little effort to profit from. Perhaps more interestingly, this product and service usage data, already quality checked, could be sold to third parties. Zacco was also able to identify data that could be used to track market trends, which the company was able to capitalise on. Successful analysis resulted in immediate improvements to efficiency, a reduction in waste and a better understanding of client purchasing habits. Zacco discovered the company had access to decades of data on resource usage, transport logistics, sales figures and market statistics, and we were quickly able to identify what could be an asset. Understanding what they had available meant first understanding what they used in their day-to-day operations. Zacco is now responsible for managing their portfolio, and we have been able to scale our service as they grow.Ī manufacturing organisation that Zacco has been working with for almost fifteen years has increasingly found itself in competition with new data-driven start-ups and wanted to explore what they could do to stay competitive.
This has also resulted in the company securing a number of new potential revenue streams that they had not previously considered, both from existing IP rights and recently identified intangible assets. We have also assisted them in developing a culture of IP awareness throughout the organisation by putting processes in place to recognise ideas as they happen and to explore their commercial viability prior to securing rights. Working in close collaboration, Zacco has helped them to create a comprehensive IP Strategy which accounts for potential benefits and pitfalls.
This also meant leading the way in terms of securing their patents, which in turn resulted in significant potential to license their technology. One approach led the company into a relatively unexplored area of technological advancement, which meant that there was significantly less competition within the patent space than there would have been via other routes. On conducting ‘Freedom to Operate’ searches, we also discovered multiple decisions taken throughout the process leading to the use of different technological approaches. Securing the development process created an extra layer of protection because, conceptually, the process could lead to other innovations and competitors were now potentially restricted from following exactly the same route. What began as a patent drafting exercise soon evolved into an exploration of their development process and Zacco was able to identify where the process itself could be considered novel, and therefore worthy of patent protection in its own right. The development process becomes a valuable assetĪ large company using Artificial Intelligence in the burgeoning Green Tech space approached Zacco to help them formalise their impressive expertise and ideas into tangible IP assets.
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